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Consumer attitudes towards Christmas ads

26 Nov 2012 | by Keith Glasspoole

Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.

Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.

IPA Bellwether report: ten years of market data

11 Aug 2010 | by Sarah Johnson

The IPA has been publishing its Bellwether report for the past ten years. Brand Republic breaks down how confidence in the market has varied across the years.

Brand Barometer: McCoy's goes for the male vote

08 Jul 2008 | by Sundip Chahal

Crisp brand's new ad campaign projects a men-only image that appears to be paying dividends.

Bellwether points to better future for UK ad industry

25 Jan 2007 | by Philip Smith

The recent falls in television and press advertising spending are bottoming out, according to an unusually upbeat Bellwether Report from the IPA.

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