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The effectiveness of consumer choice on pre-roll advertising

20 Jun 2011 | by YouTube

Users who opt-in to view YouTube's TrueView skippable ad format are over 75% more engaged than those who view standard pre-roll advertising, according to research released by Google.

How long can the UK dominate the European digital landscape?

11 Oct 2010 | by Catherine Borrel

IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?

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