The stellar performance of online video
10 Oct 2012 | by MediaMind
While video may take more investment for the initial creative, research from MediaMind shows that the benefits are clear.
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Viewable impressions send engagement and relevance soaring
19 Nov 2012 | by Michael Froggatt
New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.
Online video matters even for the heaviest TV spenders
19 Sep 2012 | by Rhys McLachlan
New research shows just how vital online video can be at driving increased reach, writes Rhys McLachlan, corporate and business development director, Videology.
Seven best practices for building a smart ad
21 Dec 2011 | by Ariel Geifman
The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.
An engaging vision: measuring consumer attitudes to online video
09 Aug 2011 | by Chris Worrell
Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.
The effectiveness of UK video campaigns
01 Aug 2011 | by DoubleClick Rich Media
Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media.
Generation 62.0: Digital planning for an aging population
31 Jan 2011 | by Richard Morris
Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat.
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?
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