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Key issues for 3D movies at the cinema

01 Mar 2012 | by Adam Sheridan

Cinema goers are willing to pay a premium to watch 3D movies, writes Adam Sheridan, director, Ipsos Media CT.

The power of the big screen

17 Feb 2011 | by Judith Kennedy

Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.

The influence of celebrities on consumer decision making

15 Nov 2010 | by James Powell

While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals.

ZenithOptimedia global ad expenditure forecast

11 Aug 2010 | by Calvin Lau

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

MediaCom amplifies Golf message

19 May 2009 | by Matthew Barnes

Challenge - The new Volkswagen Golf launched at the beginning of the year, backed by a marketing campaign designed to emphasise its class-leading qualities and the fact the only hatchback better than the previous Golf (Mk V) is the new Golf (Mk VI). Accordingly, the strapline for this campaign was:...

Ayling engages FRijj's targeted audience

15 Apr 2009 | by Jonathan Newton

Challenge: Milkshake brand FRijj wanted to build on brand affinity with its core consumer base of 16 to 24-year-olds in a unique and engaging way.

Brand Barometer - T-Mobile seeks ultimate value

15 Jul 2008 | by Richard Wood

Excavations and seances spark interest in mobile phone operator's value-for-money-themed campaign.

Matalan keeps women firmly in its sights

24 Jun 2008 | by Angie Browne

Challenge: We produced a two-pronged media campaign for the 2007 autumn/winter period, targeting two distinct audiences - Matalan's core housewives with children market, as well as a fashion-conscious ABC1 audience.

Brand Barometer: The bank that wants savers

10 Jun 2008 | by Sundip Chahal

ING Direct's recent series of ads has led to the company achieving an improvement in its buzz and recommend scores.

Brylcreem aims to be cool again

10 Jun 2008 | by Rachel Phelan

Challenge: Brylcreem has been an iconic British brand since the 1920s, but had lost touch with the modern man and was in need of revitalisation in a declining market. We needed to publicise awareness of a new range, extend its appeal to an older audience and make Brylcreem cool again.

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