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Romantic stories increase sales of Nina

25 Aug 2009 | by Nik Wheatley

Challenge - After a solid launch in 2008, Nina faced a difficult consolidation year. With no new news, creative or celebrity endorsement, we had to restoke the flames of interest in a hyper-competitive fragrance market. A great brand proposition rooted in a world of fantasy and romance was our greatest...

Brand Barometer - T-Mobile seeks ultimate value

15 Jul 2008 | by Richard Wood

Excavations and seances spark interest in mobile phone operator's value-for-money-themed campaign.

Matalan keeps women firmly in its sights

24 Jun 2008 | by Angie Browne

Challenge: We produced a two-pronged media campaign for the 2007 autumn/winter period, targeting two distinct audiences - Matalan's core housewives with children market, as well as a fashion-conscious ABC1 audience.

Brand Barometer: The bank that wants savers

10 Jun 2008 | by Sundip Chahal

ING Direct's recent series of ads has led to the company achieving an improvement in its buzz and recommend scores.

Brylcreem aims to be cool again

10 Jun 2008 | by Rachel Phelan

Challenge: Brylcreem has been an iconic British brand since the 1920s, but had lost touch with the modern man and was in need of revitalisation in a declining market. We needed to publicise awareness of a new range, extend its appeal to an older audience and make Brylcreem cool again.

Brand Barometer - Samsung hasn't lost its magic touch

20 May 2008 | by Sundip Chahal

Dual campaign launched for new Soul mobile phone and televisions gives brand a shot in the arm.

Brand Barometer - Sony camera ad clicks the right boxes

13 May 2008 | by Sundip Chahal

Having first aired on YouTube, Sony's new camera ad is enhanced by blogs and social networking sites.

Brand Barometer - French drive deep into German territory

29 Apr 2008 | by Sundip Chahal

Citroen's Bavarian-themed ad for the C5 sparks the car-maker's highest quality score on BrandIndex.

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