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Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.
LONDON - Challenge To launch West London's first premium shopping centre, we wanted to attract upmarket shoppers, maximise mass-market footfall and build awareness from zero to more than 70%.
Excavations and seances spark interest in mobile phone operator's value-for-money-themed campaign.
Challenge: To tackle consumer perceptions that disposable razors compromise quality of shave.
French lager brand image is raised with new ad campaign featuring chefs cutting up bubbles.
Challenge: We produced a two-pronged media campaign for the 2007 autumn/winter period, targeting two distinct audiences - Matalan's core housewives with children market, as well as a fashion-conscious ABC1 audience.
ING Direct's recent series of ads has led to the company achieving an improvement in its buzz and recommend scores.
Challenge: Brylcreem has been an iconic British brand since the 1920s, but had lost touch with the modern man and was in need of revitalisation in a declining market. We needed to publicise awareness of a new range, extend its appeal to an older audience and make Brylcreem cool again.
