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After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.
Challenge: Screwfix is a leading UK supplier of tools and hardware, selling millions of products to building professionals and DIY enthusiasts every year. It has a network of more than 150 branches and customers can also shop over the phone or online. Screwfix asked MediaVest to boost sales in branches...
Challenge - St Pancras International was launching a new fresh produce market in the station. Arena BLM's task was to create awareness of the market and drive people to St Pancras who might not have otherwise considered going
Excavations and seances spark interest in mobile phone operator's value-for-money-themed campaign.
Amateur football team's acrobatic antics drive beer brand's buzz score to six-month high.
French lager brand image is raised with new ad campaign featuring chefs cutting up bubbles.
Challenge: We produced a two-pronged media campaign for the 2007 autumn/winter period, targeting two distinct audiences - Matalan's core housewives with children market, as well as a fashion-conscious ABC1 audience.
ING Direct's recent series of ads has led to the company achieving an improvement in its buzz and recommend scores.
Challenge: Brylcreem has been an iconic British brand since the 1920s, but had lost touch with the modern man and was in need of revitalisation in a declining market. We needed to publicise awareness of a new range, extend its appeal to an older audience and make Brylcreem cool again.
Dual campaign launched for new Soul mobile phone and televisions gives brand a shot in the arm.
