An engaging vision: measuring consumer attitudes to online video
09 Aug 2011 | by Chris Worrell
Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.
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Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
The influence of celebrities on consumer decision making
15 Nov 2010 | by James Powell
While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals.
The spending power and media habits of X Factor fans
19 Oct 2010 | by Russell Budden
Kantar Media's TGI study looks at fans of hit show 'X Factor', revealing their spending power and media consumption habits.
Media's most trusted brands
04 Oct 2010 | by Richard Morris
Carat's CCS survey reveals the most trusted brands among traditional and new media, and emphasises the need for them to keep proving themselves in a rapidly changing landscape.
How creativity in TV advertising impacts the brain
29 Sep 2010 | by Thinkbox
Thinkbox's first foray into neuroscience research reveals that in terms of ad creative, it's the little things that can make all the difference.
ZenithOptimedia global ad expenditure forecast
11 Aug 2010 | by Calvin Lau
After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.
Messino unveils oblong Jaffa Cake
10 Nov 2009 | by Nicola Brookes
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa Cakes, known as Messino. McVitie's had the lion's share of the market, but Bahlsen wanted to offer a premium alternative that would capture the right target audience. The campaign needed to make a lot of...
Twiggy raises profile of M&S anniversary
22 Sep 2009 | by Claudia Hobbs
Challenge - This year has become synonymous with recession and, with shoppers having less disposable income, the high street has suffered significantly. Consumers have faced a number of doom and gloom messages in the media and have become accustomed to being barraged with countless deals from all the...
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