Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.
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Think BR: Procurement is good for you
20 Dec 2010 | by Steve Lightfoot
It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World Federation of Advertisers.
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Media Perspective: How to make social experiences on the web more intimate
03 Dec 2010 | by Russell Davies
One of the things about working in an agency again is that I'm surrounded by people who read Campaign. And some of them, it seems, read this column.
Think BR: What drives an agency's success, culture or cash?
30 Nov 2010 | by Bob Willott
People are the marcoms sector's only significant asset and acquisitive companies must make sure incentive schemes don't create handcuffs when magnets are needed, writes Bob Willott.
Media Perspective: Why the Bribery Act should make media companies worried
26 Nov 2010 | by Jeremy Lee
When the economist Milton Friedman popularised the expression "there's no such thing as a free lunch", he can't have realised that it would become so beloved and repeated by smug, knowing middle managers.
Perspective: Why don't we try to address the things that piss people off?
26 Nov 2010 | by Rory Sutherland
Last week, my wife and I installed the middle-aged, heterosexual version of Grindr on our mobile phones - it sends us a handy weekly reminder when Downton Abbey finishes.
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.
Think BR: Are big agencies failing to engage in local?
22 Nov 2010 | by Duncan Ogle-Skan
With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.
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