Click 
to remove filters
Q: A rival agency has done a naked calendar. I'm thinking of topping this but how do I convince my staff to take part?
I'm the marketing director for a significant retailer; the account director at my agency and I have a very close relationship, perhaps verging on too close. While we're both single, I'm concerned about the ramifications this could have on my company's relationship with the agency should things turn...
Q: How do you expect the outcome of the General Election to affect the cultural zeitgeist?
Q: I'm a senior client and we've just held a pitch for our advertising business.
Q: If you were starting out again (and assuming you wanted a career in advertising/communications), what sort of agency would you choose to seek work in? Digital, media, advertising, experiential, branding ...?
Q: I like the idea of using our staff in our ads to convey a sense of the ordinary, likeable people behind the brand but I can't bear the thought that it might engender one of those cheesy bank ads. Is there an elegant way round this?
Q: Dear Jeremy, I'm a great believer in letting presented creative work linger in the client's mind - the overnight test. In my opinion, good work never needs to be sold.
Q: David Felden of Hemel Hempstead writes: I've just read a copy of your magazine in the waiting room of my dentist.
It's been more than three weeks since we first started speculating on Will Orr's imminent departure. Rumour was, a headhunter had been talking to people about the CEO role at WCRS. Hmm.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us