Think BR: Why start-ups fight even harder to be great
13 Jun 2012 | by Debbie Zaman
Start-ups are humble, nimble, better and different, writes Debbie Zaman, managing director, With PR.
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Q: Dear Jeremy, Should brands be ashamed or proud to win a place on the Advertising Standards Authority's "most-complained-about ads of the year"?
Start-ups are humble, nimble, better and different, writes Debbie Zaman, managing director, With PR.
It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.
For an agency that failed to trouble the new-business rankings on the back page of this magazine throughout last year, and wasn't even in the top 20 by the end of it, is there evidence that some sort of progress has been made at JWT?
How do you know when an agency's doing well?
Two developments in the last week highlight the risks and rewards involved in buying other companies, and how easy it can be to buy a dud company or to pay too much for one, writes Bob Willott.
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
The recent rehiring of Vizeum's Stuart Bowden by MEC as its managing director has attracted rather more interest than usual, not least as it comes mid-pitch for Vizeum on BMW and Eurostar.