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If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
'Stealth' is not a word that we associate with marketing. So why, then, is British Gas quietly and modestly rolling out a fresh corporate identity without so much as a press release?
Marketing is a people business, so much so that Marketing's Power 100 list provides a unique industry barometer of the world of brands. So what does this year's ranking tell us?
As the first anniversary of the explosion on the Deepwater Horizon oil rig looms, BP is running a press ad campaign to highlight its penitence and the steps it has taken to address the damage
Mole is worried that Royal Mail staff cuts and the closure of a London mail centre means we won't get our letters on time. How will deliveries be affected?
Listen to marketers, agency chiefs and, ahem, trade magazine editors, and you wouldn't think it possible. But, amid the economic doom and gloom, the year the Jeremiahs had written off as a non-starter turned out to be a positive one.
