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As expected, most media pundits are making some form of comment this month about Barack Obama's historic victory in the US election. The marketing press are excited for their own reasons -- Obama is the first president, or indeed candidate, to really use digital marketing to fuel, fund and sustain an...
The breadth and scale of the opportunities for consumers to create content, hold conversations and share their opinions online just keeps on growing. But as we grapple with how to engage with consumers through these new channels, we need to understand what people are saying and what they mean.
It's grim up north, or at least it might be if our trip there is scuppered by fuel shortages. Should we stay home instead?
As someone brought up in a house where the only source of heating was a three-bar fire in the front room, and the third bar famously went on only briefly one night in January 1973 when my grandad's Woodbine froze to his fingers, I'm not that fussed where my heating comes from, or how much it costs.
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