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Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.

Everything Everywhere's 4G launch needs to learn from mistakes made by US suppliers

11 Sep 2012 | by Noelle McElhatton

Network provider or handset maker: the mobile market is the commercial battlefield where the bullets fly thickest.

Brand Manager of the Week: Daianna Karaian

22 Aug 2012

Brand strategy manager, EDF Energy

Editor's comment: Olympics sponsor brands must take some blame for bad press

13 Jun 2012 | by Noelle McElhatton

Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympics.

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.

Anthony Hilton: Bahrain F1 sponsors on a crash course

19 Apr 2012 | by Anthony Hilton

During the early stages of the Arab Spring a little over a year ago, Vodafone attracted a huge amount of negative publicity for appearing to co-operate with the old Egyptian regime of President Mubarak and against street protesters in the weeks before he was forced out.

Shift: Marketing to the cocooned consumer

14 Mar 2012 | by Nicola Clark

We may be living in the much-heralded 'age of mobile', but brands need to recognise that consumers have become cocooned in their own mobile worlds, writes Nicola Clark.

We'll Call You: Sony Ericsson

29 Feb 2012

Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer assure us that its takeover by Sony won't mess things up for us?

Marketing Guru on... keeping ahead of the youngsters

10 Feb 2012 | by Will Harris

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.

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