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We'll Call You: Sony Ericsson

29 Feb 2012

Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer assure us that its takeover by Sony won't mess things up for us?

CREATIVE STRATEGY: The O2 sale is mostly a fail

18 Jan 2012 | by Simon S Kershaw

As a creative, one has to pretend that all briefs are created equal. This is, of course, nonsense.

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.

CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending

22 Jul 2010 | by Simon S Kershaw

Simple. Charming. Well-crafted. Simon Kershaw asks are these words you'd associate with advertising from Sky?

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

Marketers need to be a lot bolder if they want to create truly distinctive brands.

Opinion: Savvy marketers will harness the 'semantic web'

10 Nov 2008 | by Jamie Riddell

The breadth and scale of the opportunities for consumers to create content, hold conversations and share their opinions online just keeps on growing. But as we grapple with how to engage with consumers through these new channels, we need to understand what people are saying and what they mean.

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