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Helen Edwards on Branding: Slavery doesn't pay

26 May 2010 | by Helen Edwards

Brands that routinely rely on their customers to work for nothing could be in for a rude awakening.

Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

The reputation of your brand is at the mercy of the success or failure of the chain of supply behind it.

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Editor's comment: Red button's valuable legacy

05 May 2010 | by Gareth Jones

LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.

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