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Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Editor's comment: Red button's valuable legacy

05 May 2010 | by Gareth Jones

LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.

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