Think BR: 2013: Gender recognition, dual screen shopping and 3D printing
17 Dec 2012 | by Matt Pye
What can we expect from the world of marketing in 2013, asks Matt Pye, managing director, Cheil UK.
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Think BR: Price comparisons must always be like-for-like
18 Dec 2012 | by Fiona McBride
Brands have to be careful not to run foul of the rules when running price comparison ad campaigns, writes Fiona McBride, trade mark attorney, Withers & Rogers.
Helen Edwards: E-commerce feels wrong in the ritual of giving
06 Dec 2012 | by Helen Edwards
In a recent piece of informal research - look, I asked a few people - the discovery was made that choosing and buying a gift online can promote feelings of guilt.
Do digital brands need bricks-and-mortar outlets to be successful? The Marketing Society Forum
06 Dec 2012
Microsoft is pondering whether it might benefit from Apple's flagship-store retail model.
Think BR: Samsung and shopper numbers
06 Dec 2012 | by Frank Jellinek
With Christmas Day just a few weeks away, retailers will be hoping that the weather does not have a detrimental impact on shopper numbers, writes Frank Jellinek of Ipsos Retail Performance.
My Secret Work Weapon: Know what you spend time on to help focus your effort
28 Nov 2012 | by John Rudoe, director of online, Sainsbury's
This comes from the advice I received from Steve Kaufman, former chief executive of Arrow Electronics, to 'review how you spend your time so you focus on the right things'.
Think BR: When acronyms get in the way of valuable relationships
23 Nov 2012 | by Oliver Spalding
CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.
We'll call you: Asda
21 Nov 2012
Mole took a quick break from our festive preparations to make a complaint about the Asda Christmas ad, which has a mum-who-does-everything as its heroine
Think BR: What are the supermarkets serving up for Christmas?
19 Nov 2012 | by Daniel Pallett
With the festive ad season upon us again what do the supermarkets have in store for us, asks Daniel Pallett, planning director, Pulse Group.
Helen Edwards: The BBC is insulated from reality
14 Nov 2012 | by Helen Edwards
The existence of the licence fee shields the BBC from the true, bottom-line impact of a dramatic shift in consumer sentiment
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