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LONDON - The UK's biggest supermarket is showing signs that its grip may be loosening.
LONDON - "In times of retail trouble, stay close to your customer." This seems an obvious statement but why then, in 2008, are there still stores and brands seemingly afraid of taking the most obvious step towards securing the ultimate retail relationship?
Sainsbury's has signed up Ant and Dec up for its Christmas push and Marks & Spencer is again using an array of stars. Asda, however, has taken a different tack, using the residents of a Yorkshire village.
The US retailer is bucking the downturn, having found revitalisation beats repositioning hands down.
LONDON - Paul Cardwell, creative director of Doner Cardwell Hawkins, reviews the Aldi commercial 'parking wardens meal', which had the fifth highest recall with the public in the weekly Adwatch ranking for 12 November.
You have to think carefully before launching an attack on a British business icon. It feels like trying to tell Manchester United boss Sir Alex Ferguson that he doesn't have the faintest idea how to manage a football team. In tough times, however, somebody has to step up and take responsibility.
Companies of every scale could only look on with envy at the positive public profile Marks & Spencer achieved when it unveiled 'Plan A' nearly two years ago. It was perfect and completely of the moment.
The marketer who is bored with Tesco is bored with life. If you have been into a Tesco store recently, you will already have seen a new line gracing its aisles. The 'discount brands at Tesco' range has been hailed by chief executive Terry Leahy as the biggest change in the brand's offering in more than...
LONDON - The sofa company's sales are down, and it has been getting bad press.
Techniques such as behavioural targeting (BT) represent a logical extension of permission marketing principles that are most usually applied to media such as email and telemarketing.
