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The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake
Austerity. A word to send a chill down the spines of marketers. According to one commentator, we are still living in what's called "the lipstick economy".
There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.
The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
What are the lessons brands can learn from the success of Aldi and Lidl, asks Jason Cromack, chief executive officer, Lateral Group.
The digital revolution is transforming the marketplace as we know it and creating the web-enabled buyer, writes Trish Harriss, business development director, DirectionGroup.
While the growth of the internet has created multiple channels to customers, the challenge for many has been creating joined up communications for a consistent experience, writes Dharmendra Patel, managing director, PlayNetwork EMEA.
Government plans to promote 'the NHS brand' around the world mistake domestic affection for market strength
With continued growth of online purchasing, it is time retailers started being smarter, with integrated and more intuitive online presences in order to take advantage of this market shift, writes Simon Norris, chief executive officer, Nomensa.
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