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When trouble brews, marketers ignore social-media at their peril

One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.

We'll call you: Royal Mail

Mole wants to send our beloved Aunt Molé a seasonal gift. When do we need to get the package in the post to make sure it arrives safely in Mexico by Christmas?

We'll call you: Argos

One of Mole's favourite autumnal pastimes is curling up with a drink and the Argos catalogue to pick an item to buy in-store. Is our ritual about to become obsolete?

Anthony Hilton: Tesco loses out in likeability stakes

Perhaps companies do reap what they sow.

Editorial: Expensive tastes fuel free PR

No, you haven't read it wrong; Burger King is indeed attempting to put a burger on its menu with a price tag in the region of £85.


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