Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
The political class spectacularly failed to cover itself in glory last week after trying to turn the appalling deaths of six children at the hands of the vile Mick Philpott into something that should be viewed along the narrow divide of party lines. Nonetheless, there was some brief respite to be had...
Two topics dominated media talk around Charlotte Street last week: the exit of Alex Altman as the chief executive of Initiative and whether Tesco might be preparing to review its 20-plus-year relationship with the Interpublic agency.
19 Nov 2012
| by Daniel Pallett
With the festive ad season upon us again what do the supermarkets have in store for us, asks Daniel Pallett, planning director, Pulse Group.
05 Sep 2012
| by Simon Norris
With continued growth of online purchasing, it is time retailers started being smarter, with integrated and more intuitive online presences in order to take advantage of this market shift, writes Simon Norris, chief executive officer, Nomensa.
Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling cheated.
11 Jun 2012
| by Matt Stockton
Retailers and brands are using music more creatively to transform the role of the store, writes Matt Stockton, head of music creative services, PlayNetwork.
23 Apr 2012
| by Christopher Smith
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
22 Feb 2012
Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.
20 Feb 2012
| by Suraya Randawa
Security concerns and confusion about which companies provide mobile payment services could hinder take-up, writes Suraya Randawa, director, Ipsos Loyalty.