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It could have been dreamt up at a lavish party attended by super-models and celebrities or at an exclusive resort. Sir Philip Green and Simon Cowell's grand idea to develop an entertainment company, Greenwell, with the scale of Disney, was first revealed in June.
Google is building on its maturity in its own category, search, to launch a series of aggressive brand extensions. These are successfully destabilising the incumbent competition while making the executives in charge of these brands look, in my opinion, like morons.
Tiger Woods has been at the centre of the biggest PR disaster ever to engulf a sporting hero.
LONDON - Despite the recent closures of free commuter papers London Lite and thelondonpaper, a group of mystery investors has announced plans to enter the fray with The London Weekly next year.
BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January, including a new viewing panel. Will it boost TV as a medium?
Making the most of a brand means avoiding being overly literal about notions of ownership
I am almost scared to enter into the debate about Mumsnet.com, the networking site for parents. This is because over the past few weeks I have seen it described as weird, prescriptive, bullying, childish and vitriolic. However, it has also been described as powerful on several occasions.
Rupert Murdoch's NI has decided to remunerate all UK retailers of The Sun on the basis of a standard cover price of 30p, rather than 35p as at the moment. Is this a taste of the future?
Recently in the UK an ambulance, its patient and crew were violated by a camera-wielding mob inside the grounds of a hospital.
About a year ago, I wrote a piece here highlighting the significance of senior journalists such as Guto Harri (ex-BBC, now Mayor of London's office) and Peter Barron (ex-Newsnight, now Google's head of comms) moving to a career in PR.
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