Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...
Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.
If this sentence doesn t grab you, then I m wasting my time. That seems to be the general rule with articles we use the first sentence to determine whether the whole thing s worth reading. I ve been thinking about this recently because I ve been doing training for young planners, trying to explain...
It was a night of mixed emotions at the Nabs Big Bash last week. More than 1,000 people gathered to support the charity's glittering annual fundraiser at Battersea Evolution, in what also formed the focal point of its centenary celebrations. But it was the one person who was not present who remained...
In a meeting with our digital heads last week, speculation was rife on this issue. It boils down, I think, to functionality, although fashion clearly has a role in establishing who wins this next zeitgeist battle.
Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT's new sports channels, and it will kick-start an exciting new commercial offering for the broadcaster.
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incompetent friendly neighbourhood electrical goods warehouse,...
Spring seems finally to have arrived. There's blossom everywhere as I write (I am aware it could be snowing again by the time you read this!) and there is a smile on the face of Londoners who have been braced against the cold for too long so far this year.
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