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Inside... JCDecaux

07 Mar 2013

Spencer Berwin has high expectations for the outdoor specialist in 2013 as significant investment in the medium continues apace.

Brand Barometer: Nike's latest viral campaign reviewed

31 Jan 2013

Social video expert Unruly evaluates the latest Nike viral campaign.

CREATIVE STRATEGY: Thwaites walks the walk with Wainwright ale ads

06 Dec 2012 | by Simon S Kershaw

A long, bracing walk through the English countryside. Always a pleasure. A long, refreshing draught of thoroughly English ale. Always a pleasure, too.

ITV's resurgence should give us all cause for optimism

29 Nov 2012 | by Jeremy Lee

The combined weight of the ITV sales team almost caused the stage to buckle as they piled up to prise their gong for TV Sales Team of the Year from Alex James at the Campaign Media Awards. Their cause for celebration was understandable and it shows just how far the sales team has come despite (or...

CREATIVE STRATEGY: EE launches with big bucks, but no big bang

15 Nov 2012 | by Simon S Kershaw

Occasionally, very occasionally, advertisers are well within their rights to do something that's really "out there".

Think BR: The pitfalls of enthusiasm

15 Nov 2012 | by Peter Gilheany

As a recent cycling safety campaign from Karmarama shows, it can be worth listening to the sceptics, writes Peter Gilheany, director, Forster Communication.

CREATIVE STRATEGY: Eurostar's new campaign teases and entices

20 Sep 2012 | by Simon S Kershaw

We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.

Ladbrokes: although based on a strong strategy, the ad is cliched and potentially irritating

12 Sep 2012 | by Neil Dawson, executive creative director, BETC London

Online gambling and dating have exploded over the past five years. I have experience of neither, but I do see myself as a potential punter in the gambling arena. I'm not ruling out online dating, by the way; I'm just not sure my wife would be entirely supportive, even if I were doing it under the guise...

Marketers must do better than simply slap a QR code on ads

27 Jul 2012 | by John V Willshire

The QR code has been a useful tool, but often poorly implemented and frustrating for users. Where is its more intuitive and compelling successor?

CREATIVE STRATEGY: Carlsberg taps into fandom and must be into the quarters, at least

21 Jun 2012 | by Simon S Kershaw

At last, the English summer has started. I'm not talking about the weather, of course, but the opening rounds of UEFA Euro 2012 in Poland and the Ukraine.

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