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Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
Spring seems finally to have arrived. There's blossom everywhere as I write (I am aware it could be snowing again by the time you read this!) and there is a smile on the face of Londoners who have been braced against the cold for too long so far this year.
Is it time to rethink the use of behavioural insights after they led to a campaign based around how people dispose of their used toilet paper? It s hard to conceive of a sequitur more deserving of the prefix non. An insight (and most insights aren t insights at all but banal observations emerging...
My weeks are unfortunately measured not in hours and days, but in mileage and time zones, so I always try to plan my travelling well in advance - an effort that usually ends up proving that truism: "The best laid plans of mice and men often go awry."
I run a mid-sized agency, and we've always been really successful when it comes to pitches. Lately, we've lost one pitch after the next and some of ourclients with them. At first I thought it was just a run of bad luck, but now I m starting to feel I need to make some drastic changes. Shall I get some...
A frenzy of project briefings, revenue meetings, secret pitch missions and internet trawls, balanced with office gossip, Cheese Club and plenty of tea rounds - that pretty much sums up my "typical" week (if there is such a thing).
Two topics dominated media talk around Charlotte Street last week: the exit of Alex Altman as the chief executive of Initiative and whether Tesco might be preparing to review its 20-plus-year relationship with the Interpublic agency.
We all know newspapers have their backs against the wall in these times but, for some, the battle for advertising spend has become increasingly bloody, and casualties are starting to emerge.
Dear Jeremy, I am a business director on a large UK-based brand in Slough. I have been asked by the client to find someone senior currently assigned to the account to do a six-month client-side secondment. I don t want to send my top talent as they will refuse or defect. But neither do I want to send...
Boy, this year has gone fast. Remember the Olympics? Feels like a lifetime ago, doesn t it? It only finished 12 weeks ago. Can you remember what you did the weekend before last? Struggling? How about the most exciting thing to happen in media in Q1 2012? Taking a while? It s easy to get to the end...
