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Credit downgrade should put UK marketers on alert

Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.

Public Affairs Soap Box: Alex Deane of Weber Shandwick on UKIP

We are witnessing a game-changing rise in UKIP's standing. It does not take a crystal ball to visualise that the party will be vying with Labour to win next year's elections for Britain's seats in the European Parliament.

A military campaign that's well worth embarking on

Ploughing through agency submissions for the Campaign School Reports (out next month), the issue of trust is played out in its own little way.

Change4Life makes a 'welcome and important' return

Marketing's unique weekly analysis of ad recall in association with TNS.

Big data without the human touch means big waste

When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.

Luke Blair: When to be proactive and when to be reactive

One way of judging an organisation, especially a public sector organisation, is what kind of proactive or reactive stance it takes to communications.

Julia Corkey: Communicating council tax budgets

Councils across the country are gearing up for the annual moment when they ask their residents to pay hundreds of pounds to the town hall in the form of council tax.

John Shewell: Stepping up to the challenge of digital

'The future civil service will be faster, smaller and provide more services online.' These were the words of Katherine Kerswell, the director-general of civil service reform at the cabinet office published in the Guardian recently.

Local authority comms lessons for Government in the wake of Alex Aiken's new role

Like many others in the public sector, I was very interested to read of the appointment of Westminster Council's Alex Aiken to the civil service's top communications role.

We need better comms for our London schools

In this week's column, London Communications Agency director Luke Blair looks at findings from research conducted by his agency.


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