A military campaign that's well worth embarking on
21 Feb 2013
Ploughing through agency submissions for the Campaign School Reports (out next month), the issue of trust is played out in its own little way.
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As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand.
Ploughing through agency submissions for the Campaign School Reports (out next month), the issue of trust is played out in its own little way.
Any lingering doubts about whether Ed Miliband's superb speech last week was game-changing have been dispelled by the Conservatives at their conference - they are obsessed with it.
To say I'm not a fan of smoking would be something of an understatement. And so I'm always on the lookout to celebrate good anti-smoking campaigns.
Do you have a daughter? I do. And I've always been thankful that she's not a conformist and that she has the confidence to go her own way.
Internal communications don't have to be dull, as demonstrated by the latest work for AgeUK.
Back when dinosaurs roamed the planet, more or less, media and creative types sat in the same building, working on client briefs together. Then came the age of the media independents.
Winnie the Pooh's little songs... Peter Pan's swashbuckling adventures... and Fungus the Bogeyman's life of boils and slime - with a book on your lap, you can carry a child on a journey into all kinds of imagined worlds.
The other week my fiancée graduated from Birkbeck, University Of London. Please bear with me, gentle readers, I am going somewhere with this.
The government will struggle to convince many of the value of a UK Ad Council