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There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.
What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.
The marketing industry needs to engage with the European Commission's proposed shake-up of data protection legislation, which could restrict businesses using social media data and channels, writes Charles Ping of Communisis Data Intelligence.
Do you have a daughter? I do. And I've always been thankful that she's not a conformist and that she has the confidence to go her own way.
Have you heard of the Albert Kennedy Trust (AKT)? It's a charity that helps homeless gay people, founded in 1989, and named after a teenager who was murdered in a homophobic attack.
The AV referendum was an opportunity to have a serious, sensible debate about electoral reform, but neither the "Yes" nor the "No" sides have advertised with any intelligence.
Internal communications don't have to be dull, as demonstrated by the latest work for AgeUK.
A friend of mine recently posted a question on a blog - he'd been approached about working on a tobacco account and turned it down and wondered whether other creatives would do the same.
Marketers need to be a lot bolder if they want to create truly distinctive brands.
Mole is holding a dance party at our flat this weekend, but the CD we ordered from Amazon hasn't arrived, so we rang Royal Mail to find out where it might be.
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