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It is time for agencies to understand that procurement professionals consider far more than just the lowest price when making purchase decisions.
Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.
Marketing's unique weekly analysis of ad recall in association with TNS.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written.
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
The vote may be a week off, weather allowing, the electioneering brouhaha is nearly done with a deadlock predicted - but at least one definitive result is already in.
The assumptions behind the Post Office's self-aggrandising TV campaign are suggestive of an organisation living in the past.
There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.
Should brands alter their approach to young people in a recession? Benetton's latest campaign highlights the plight of unemployed people in their teens and 20s.
