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Editor's comment: A case of Woolies thinking

24 Nov 2009 | by Lucy Barrett

Now here's a challenge. Who fancies working on the branding proposition for a new network of about 200 Woolworths stores?

Me and my mentor

24 Nov 2009 | by Sarah Johnson

Jennelle Tilling, marketing director, KFC

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

The best marketers have a handful of core attributes and skills at their disposal.

Should a drink's calorific content be given equal importance to ABV?

14 Jul 2009 | by staff

A recent report on public health says that greater prominence should be given to the calories we consume in alcoholic beverages, but this has been rejected by senior figures in the drinks industry.

Brand Manager of the Week

09 Jun 2009 | by Sarah Johnson

Misha Coetzee, marketing executive, Paramount Restaurants

Do consumers want more healthy options at fast-food restaurants?

09 Jun 2009 | by Sarah Johnson

KFC is responding to growing consumer demand for healthy foods by launching a trial of its first griddled chicken products in the UK market at 17 restaurants in the Tyne-Tees area.

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