24 Nov 2009 | by Sarah Johnson
Jennelle Tilling, marketing director, KFC
Now here's a challenge. Who fancies working on the branding proposition for a new network of about 200 Woolworths stores?
The best marketers have a handful of core attributes and skills at their disposal.
A recent report on public health says that greater prominence should be given to the calories we consume in alcoholic beverages, but this has been rejected by senior figures in the drinks industry.
Misha Coetzee, marketing executive, Paramount Restaurants
KFC is responding to growing consumer demand for healthy foods by launching a trial of its first griddled chicken products in the UK market at 17 restaurants in the Tyne-Tees area.