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Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic

29 Nov 2011

- Describe yourself in three words. Positive, energetic, friendly. - How would you define marketing? The basics centre on applying common sense and seeing the bigger picture. It's also about being creative, making decisions and aiming to make your brand the best it can possibly be. - What would...

Helen Edwards on Branding: Sixty is the new old

09 Nov 2011 | by Helen Edwards

Marketing to old people is increasingly important for brands as the median age of Europeans rises.

Richard Exon: Creativity is reliant on shared ambition, just ask Mary Portas

27 Oct 2011 | by Richard Exon

I had pretty low expectations of the Channel 4 show Mary Portas, Queen Of Frocks.

Think BR: Why Adidas will miss the mark with third agers

13 Oct 2011 | by Alison Meredith

The "over-50s" is an outdated marketing term, with behavioural characteristics now transcending age, writes Alison Meredith, executive planning director, Watson Phillips Norman.

Asos' acid test: marketing to young men

14 Sep 2011 | by Noelle McElhatton

Asos has its work cut out in its latest strategy, that of targeting young men.

Editor's comment: Riots pose tough CSR questions

17 Aug 2011 | by Noelle McElhatton

What are we wearing today as we flick through Marketing? Head-to-toe Adidas, acquired from JD Sports? No, thought not, somehow.

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

10 Aug 2011 | by Staff

Asda looks likely to tap into the 'real women' trend for its forthcoming 'bottom-shaper' jeans, while L'Oreal has been censured by the ASA for using misleading post-production techniques in ads.

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