Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
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Burberry in the trenches as stock price plummets
26 Sep 2012 | by Kim Benjamin
Did the stock market overreact to a slide in sales, asks Kim Benjamin.
Think BR: Branding the ingredients in the supply chain
14 Sep 2012 | by Stuart Whitwell
No matter where your business is in the supply chain, it pays to invest in building a strong brand, writes Stuart Whitwell, joint managing director, Intangible Business.
We'll Call You: Adidas
05 Sep 2012
Mole hoped that snapping up some Team GB kit would help us become the next Jessica Ennis, but the plan to qualify for Rio in 2016 has failed to get off the starting blocks.
Curation - the art of sharing
03 Aug 2012 | by George Nimeh
As sharing and information overload abound, curation is becoming an art form. George Nimeh explores the origins and future of collecting, sharing and profiting from the social web.
Andy Murray: an awkward but authentic brand ambassador
10 Jul 2012 | by Noelle McElhatton
As our gloriously soggy sporting summer progresses, one hard and fast rule of sponsorship looks like being washed away in the downpours and Andy Murray's tears.
Think BR: Where is the market for luxury brands?
19 Jun 2012 | by Farhad Koodoruth
The economic downturn is continuing, so is there really a sustainable market for luxury goods, asks Farhad Koodoruth, managing director, Blowfish Digital.
Think BR: Creating a culture of innovation
08 Jun 2012 | by Rebecca Price
Are brands doing enough to be different, asks Rebecca Price, managing director, Lloyd Northover.
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
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British Bankers' Association
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