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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.

Mark Kleinman on marketing and the City: The ins and outs of M&S

07 Apr 2009 | by Mark Kleinman

Sir Stuart Rose's exit looks likely to be sooner, rather than later, but where is the obvious successor?

Mark Ritson on Branding: Calvin Klein's renaissance

23 Sep 2008

A dual change of owner and creative director has ended an era of poor placement and overlicensing.

Mark Ritson on Branding: Calvin Klein's rise and fall

16 Sep 2008

After heady success in the 70s and 80s, the fashion brand fell victim to the dark side of licensing.

Andrew Walmsley on digital: Web should be in the lap of luxury

19 Aug 2008

Although only 16% of the world connects to the internet via broadband, this small group represents 78% of the world's earnings.

Brand Health Check: Pringle of Scotland

15 Jul 2008 | by Jemima Bokaie

The luxury knitwear brand has lost its association with royalty and glamour, and business is suffering.

Mark Ritson on branding: Abercrombie has XXL-sized problem

08 Jul 2008

There are few bigger fans of Abercrombie & Fitch than me. I may not be able to squeeze into any of its clothing, but this is a company that fits perfectly with my idea of what makes a great brand.

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