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Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?

Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs

Marketers must embrace the commercial realities

The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.

Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum

Asda Income Tracker data paints a bleak picture of continued pressure on family income.

Think BR: Go East - the opportunity for luxury brands in China

While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.

Brand manager of the week: Ruth Start

Brand lead, Very.co.uk

Five lessons from Marketing's Next Generation of leaders

Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.

Think BR: Of mascara and make-believe

Once again, a set of digitally-enhanced eyelashes have fallen foul of the ASA's guidelines, writes Jo Lee, research manager, Ipsos ASI.

Helen Edwards: Why the 'b-word' spells bad times for brands

The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake

Helen Edwards: 'Know your brand' is a neat winning formula

The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market

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