Five lessons from Marketing's Next Generation of leaders
14 Nov 2012 | by Noelle McElhatton
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
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Morrisons to abandon celebrities in its ads: what can it be thinking of?
16 Oct 2012 | by Noelle McElhatton
Celebrity marketing: expensive to mount but a tried and tested way to gain consumer awareness and ensure ad effectiveness. Right?
Helen Edwards: Why the 'b-word' spells bad times for brands
10 Oct 2012 | by Helen Edwards
The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake
Think BR: Time for automotive brands to get back on course
09 Oct 2012 | by Tim Gosman
When was the last time an automotive brand really grabbed us and captured our imagination, asks Tim Gosman, senior consultant, The Brand Union.
Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced
18 Sep 2012 | by Steve Hastings, planning partner, Isobel
Back in the age when I could still remember the taste of semolina - we're talking the 80's - we were young, foolhardy and had the world in front of us. All we had to do was to carry on being our brilliant selves and we would be rich and famous.
CREATIVE STRATEGY: Direct mail roars back to life for Porsche
17 Aug 2012 | by Simon S Kershaw
Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world.
CREATIVE STRATEGY: VW's Polo campaign goes from strength to strength
14 Jun 2012 | by Simon S Kershaw
This film hit a nerve. Well, actually not "hit" so much as moved, tickled and embraced. This film being the latest TV commercial for VW Polo.
Editor's comment: Olympics sponsor brands must take some blame for bad press
13 Jun 2012 | by Noelle McElhatton
Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympics.
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