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Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution

Marketing's unique weekly analysis of ad recall in association with TNS.

Big data without the human touch means big waste

When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.

Brand manager of the week: Martin Jobin

Marketing communication content manager, Infiniti Europe

Brand Manager of the Week: James Lacey

CRM assistant manager, Nissan GB

Five lessons from Marketing's Next Generation of leaders

Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.

Morrisons to abandon celebrities in its ads: what can it be thinking of?

Celebrity marketing: expensive to mount but a tried and tested way to gain consumer awareness and ensure ad effectiveness. Right?

Helen Edwards: Why the 'b-word' spells bad times for brands

The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake

Think BR: Time for automotive brands to get back on course

When was the last time an automotive brand really grabbed us and captured our imagination, asks Tim Gosman, senior consultant, The Brand Union.

Five take outs from the CIM marketer salary survey 2012

With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.

Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced

Back in the age when I could still remember the taste of semolina - we're talking the 80's - we were young, foolhardy and had the world in front of us. All we had to do was to carry on being our brilliant selves and we would be rich and famous.

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