Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Mark Ritson on Branding: Toyota's structural flaw
24 Feb 2010 | by Mark Ritson
LONDON - The company's focus on a master-brand means that if one of its models faces problems, they all do.
Mark Ritson on Branding: Death from natural causes
25 Nov 2008 | by Mark Ritson
The recession will bring about the demise of some brands, but this is just the way of capitalism
Adwatch Review: Honda
17 Jun 2008 | by Martin Galton
LONDON - Martin Galton, creative director of Hooper Galton, reviews the Honda TV commercial 'Skydivers - team leaders', which had the 17th highest recall with the public in the weekly Adwatch ranking for 18 June.
Adwatch review: Volkswagen Polo
08 Apr 2008 | by Tom Morton
LONDON - Tom Morton, executive planning director of TBWA\London, reviews the Volkswagen Polo ad 'Confidence', which came sixth in the 9 April edition of the Adwatch ranking of commercials with the highest viewer recall.
Vauxhall Corsa - 'C'mon - follow that woman'
24 Jul 2007 | by Jim Bolton
LONDON - So here we have an ad flogging a car by using five knitted puppets called Blue, Red, Cherri, White and Moo, who seem to be involved in some woolly menage a six, chasing a lady around in a Vauxhall Corsa, shouting 'C'mon'. Patently, the client/creatives/planners/account bods must have all been...
Design choice Citroen C6
24 Jul 2007 | by Staff
LONDON - Citroen has always been a brand close to the hearts of designers. From the stripped-down charm of the 2CV to the gorgeous DS and wildly inventive SM coupe, the brand epitomised Gallic eccentricity and uninhibited innovation. Everything about a Citro‘n was different, and they were packed with...
Direct choice Volkswagen Golf
24 Jul 2007 | by Staff
LONDON - The VW Golf is an enduring, iconic brand with powers of self-reinvention that would make Madonna jealous.
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