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Large sections of the marketing and advertising community are making a huge mistake by not accepting that 'double jeopardy' affects every aspect of their work.
Andrex has replaced its gambolling Labrador puppy, which was created by JWT in 1972, with a computer-generated canine that plays with friends, eats and sleeps in a 'puppy's world'.
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.
Is there a client out there who isn't excited by the potential of social media? Judging from industry forums, conferences and articles, Facebook, YouTube, Twitter, et alia, are the bandwagon de nos jours.
Marketers can learn much from behavioural insights into the desire for unity in human consumption.
The web should be leading the way brands structure their marketing teams, not the other way round.
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' painted on the side is creaking under the weight of its new passengers.
