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Frustration at leading a marketing department that is sidelined in the general business is understandable, writes Mhairi McEwan, but you must be constructive to tackle the problem.
No matter where your business is in the supply chain, it pays to invest in building a strong brand, writes Stuart Whitwell, joint managing director, Intangible Business.
Rapier's demise is the latest evidence that brands are likely to favour specialist agencies again, but this trend presents some tough issues
Government plans to promote 'the NHS brand' around the world mistake domestic affection for market strength
'Unlucky' 2013 will be a battle of the planners, particularly in categories that have gone a bit stale, such as furniture retailing.
Brands must opt for the compelling if they hope to use technology to get consumers' attention
The time has come for commercial sites that rely on user-generated content to admit the model's flaws and move on
If a marketer wants to master the profession's various disciplines, they must focus completely and ignore distractions
As sharing and information overload abound, curation is becoming an art form. George Nimeh explores the origins and future of collecting, sharing and profiting from the social web.
'Civil brands' are occupying the space between rabid commercialism and naive common ownership schemes such as the NHS
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