Brand Manager of the Week: Donna Al-Bu-Saidi
10 Oct 2012
Brand manager, Magimix
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Helen Edwards: Why the 'b-word' spells bad times for brands
10 Oct 2012 | by Helen Edwards
The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake
Is the reality that the best creative marketing talent is based in London? The Marketing Society Forum:
05 Oct 2012
A survey has found that brands are having to pay a premium to lure marketers from the capital.
Helen Edwards: How to avoid segmentation silliness
03 Oct 2012 | by Helen Edwards
The words of Peter Doyle, the brilliant marketing professor, are indispensable for evaluating wild forays into segmentation
Helen Edwards: 'Know your brand' is a neat winning formula
26 Sep 2012 | by Helen Edwards
The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market
Should brands alter their approach to young people in a recession? The Marketing Society Forum
26 Sep 2012
Should brands alter their approach to young people in a recession? Benetton's latest campaign highlights the plight of unemployed people in their teens and 20s.
Danny Rogers: FTSE firms should have comms on board
26 Sep 2012 | by Danny Rogers
Should comms professionals sit on the boards of big companies? It's an old debate. And actually it's still very rare for a comms or corporate affairs director to sit on the main board of a PLC.
Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
Helen Edwards: How to overcome 'reason-blockers'
19 Sep 2012 | by Helen Edwards
Most people involved in brand decision-making will see 'reason-blockers' in action. So how do you scale these brick walls in discussions?
Should marketers try to protect brands beyond the transaction? The Marketing Society Forum
19 Sep 2012
Mars has issued a disclaimer regarding deep-fried Mars bars available from a Scottish chip shop.
Additional Information
Latest jobs Jobs web feed
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London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
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