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An elusive but essential quality in businesses, creativity requires bold thinking on a corporate level, as well as from the 'talent'
A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
Forget about outside the box - easyJet has demonstrated that marketers need to think inside it if they are to refocus on the basics in a way that boosts the brand.
A former P&G development head says 'over-managing' is 'killing the golden goose' of innovation.
The destruction of a company's traditional business models causes a variety of emotions and the need for 'change management on steroids', writes Mhairi McEwan
Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.
Nokia and Microsoft's Lumia 920 smartphone might help the pair regain ground in a sector where Apple is losing its air of insouciance
HSBC, beset by criticism in the US, has issued a print ad intended to reassure UK customers.
The existence of the licence fee shields the BBC from the true, bottom-line impact of a dramatic shift in consumer sentiment
