Search results

Showing 1 - 10 of 21 results

Sort results by: date | relevance

1 2 3
Next »

Search filters:

By Publication

  • Marketing Remove publication filter

By Article Type

  • Opinion Remove publication filter

By Industry Sector

  • Consumer Goods Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Discipline

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Mark Kleinman on marketing and the City: The ins and outs of M&S

07 Apr 2009 | by Mark Kleinman

Sir Stuart Rose's exit looks likely to be sooner, rather than later, but where is the obvious successor?

Mark Ritson on Branding: Premier gets out of a jam

09 Dec 2008 | by Mark Ritson

The demise of Robertson's may have upset some, but there is no longer any room for sentiment

Mark Ritson on Branding: Death from natural causes

25 Nov 2008 | by Mark Ritson

The recession will bring about the demise of some brands, but this is just the way of capitalism

Adwatch review: Currys

18 Nov 2008

LONDON - Nick Hastings, founding partner of Krow Communications, reviews the Curry's commercial 'Next Day Home Delivery Service', which had the ninth highest recall with the public in the weekly Adwatch ranking for 19 November.

Raymond Snoddy on Marks & Spencer's marketing cuts

11 Nov 2008

You have to think carefully before launching an attack on a British business icon. It feels like trying to tell Manchester United boss Sir Alex Ferguson that he doesn't have the faintest idea how to manage a football team. In tough times, however, somebody has to step up and take responsibility.

Brand Health Check: Crufts

11 Nov 2008 | by Joe Thomas

LONDON - After a damaging exposé, Crufts will need all its agility to regain public affection. By Joe Thomas

Brand Health Check: Ribena

21 Oct 2008 | by Joe Thomas

LONDON - It might come as a bit of a surprise to find out that Ribena's origins lie in the British war effort. In 1942, the government, concerned about vitamin C deficiency in children, commandeered all UK blackcurrant production for the cordial's manufacture.

1 2 3
Next »

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group