Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.
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Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
Facebook has called on brands to reorganise their marketing around social media.
Helen Edwards: Agencies and accusations of plagiarism
15 Feb 2012 | by Helen Edwards
Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of doing themselves out of a job
Andrew Walmsley on Digital: The future is cheap
27 Jul 2011 | by Andew Walmsley
Four trends are changing the business world forever by making start-ups inexpensive and easy.
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
Andrew Walmsley on Digital: The shape of TV to come
22 Jun 2011 | by Andrew Walmsley
Virgin Media's TiVo box gives an insight into the technology that will influence our viewing habits.
Andrew Walmsley on Digital: Marketing's new mindset
25 May 2011 | by Andrew Walmsley
Brand marketers can now analyse campaigns in real time, but they need more than logic to succeed.
Is it sustainable to reward customers for interacting with ads online?
18 May 2011 | by Staff
Facebook is incentivising users to watch sponsored videos embedded in games and apps by paying them 'Credits', but the financial benefits - and other implications - for all involved are unclear
Opinion: Direct mail the missing link to driving online traffic
21 Aug 2008 | by Ben Allan
With little realisation about the ability of offline media to drive traffic onto a website, online is being invested in carelessly, creating a false economy within marketing spend, writes Ben Allan, MD of Tilt.
Digital choice Defra 'Act on CO2 calculator'
24 Jul 2007 | by Jeff Hyams
LONDON - There are a few online carbon calculators knocking about, but the Department for the Environment, Food and Rural Affairs' new 'Act on CO2 calculator' - actonco2.direct.gov.uk/index.html - is the first official version to use government-verified data. Of course, none of that matters if the site...
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