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Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.
LONDON - McDonald's has attracted a lot of attention following its application to register its popular nickname, MaccyD's, as a trademark, raising the question of whether this brand strategy could work for others
Many marketers dream of landing the top job - the one where you call the shots and implement changes that are so powerful you can make a real difference to the bottom line and answer to no one else but the chief executive or shareholders.
Renault's 'Tales from the Glovebox' schools programme, which launched last week, has highlighted the question of whether it is appropriate to advertise to children in their place of education
The best marketers have a handful of core attributes and skills at their disposal.
Alex Pike, group marketing director, Simple Health & Beauty
In a high-risk, but potentially ground-breaking move, First Direct is rolling out ads that include both positive and negative comments made by customers about the bank's services on online forums
If you have had a chance to look at Adwatch this week, you might be wondering the same thing as me: where have all our famous, glitzy advertisers gone?
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