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Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Brand Manager of the Week: Lucy Green

02 May 2012

Brand manager, Kimberly-Clark

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

After years promoting bigger pack sizes as offering better value, it appears food and drink marketers may do better to think small

Think BR: Looking at shopper marketing through a new lens

18 Apr 2012 | by Kerry Bateman

Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

17 Apr 2012 | by Noelle McElhatton

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been so shy of marketing the real value their involvement brings?

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

Advertising Association research suggests marketing's image is in dire need of a makeover as consumers have fallen out of love with advertising. How can the sector demonstrate its value to society, asks Alan Mitchell

Editor's Comment: Face it - size still matters on Facebook

29 Mar 2012 | by Noelle McElhatton

Just when we thought the 'size matters' debate surrounding brands' social-media fanbases was dead and buried with a stake through its heart, the argument has resurfaced.

Marketing Guru on... shaking up an underperforming team

21 Mar 2012 | by Mhairi McEwan

When undertaking a review of their marketing department, marketers new to a company need to enlist their chief executive, HR, customer service and agencies for perspective, writes Mhairi McEwan.

Helen Edwards: How job losses can boost creativity

07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year

Recent job cuts at major brand companies could allow local marketers more freedom to fashion groundbreaking strategies

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 Mar 2012

Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.

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