Tech: Be spectacular to get noticed
24 Aug 2012 | by John V Willshire
Brands must opt for the compelling if they hope to use technology to get consumers' attention
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Think BR: Whose health is it anyway?
06 Sep 2012 | by Jon Weeks
In today's hectic lives 'convenience' has evolved to be synonymous with unhealthy products, writes Jon Weeks, director, Ipsos Marketing.
We'll Call You - Beiersdorf/Nivea
22 Aug 2012
Mole was horrified by reports that the skincare brand had dropped our favourite songstress because her 'raunchiness' clashed with its brand values. But did it?
Think BR: Are you ready to compete?
14 Aug 2012 | by Liz Wilson
FMCG brands have to be adaptable while consumers are focussing on bargains, writes Liz Wilson, chief executive, CMW.
Think BR: Communicating Britishness through advertising
31 Jul 2012 | by Keith Glasspoole
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Think BR: Making the most of the fuzzy front end
13 Jul 2012 | by Joe Marshall and Annie Tokatlian
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing.
Femfresh and Oreo's lessons in social-media crisis management
11 Jul 2012 | by Gordon MacMillan
The contrasting fortunes of the two brands embroiled in recent social-media controversies provide a textbook example for marketers.
Editor's comment: Olympics sponsor brands must take some blame for bad press
13 Jun 2012 | by Noelle McElhatton
Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympics.
Think BR: Brands should be banging the drum for festival marketing
06 Jun 2012 | by Simon Stanford
Brands need to focus on creativity if they are to really engage with festival goers, writes Simon Stanford, joint managing director & co-founder, Upfront.
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?
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