Starbucks: has its tax offer come too late?
04 Dec 2012 | by Noelle McElhatton
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
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Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.
Think BR: Enduring brands
21 Nov 2012 | by Catherine Becker
The key to a brand's longevity lies in trust, writes Catherine Becker, chief executive officer, AdConnection.
Think BR: So you think you know the Chinese market?
16 Nov 2012 | by Toby Southgate
For many domestic and Western companies, cracking the Chinese market and getting cozy with the Chinese consumer represent the Holy Grail for business success, writes Toby Southgate, chief executive officer, UK & Ireland, The Brand Union.
Five lessons from Marketing's Next Generation of leaders
14 Nov 2012 | by Noelle McElhatton
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
Brand manager of the week: Taskeen Jamal
07 Nov 2012
Digital brand development manager for heart health, Unilever
Will Harris: The truth about lying in salary surveys
02 Nov 2012
Given people's propensity to fib, agonising about how much you are paid compared with others is a pointless exercise, writes Will Harris
CREATIVE STRATEGY: Bodyform spoof is bloody funny
01 Nov 2012 | by Simon S Kershaw
Advertising is not art. And nothing demonstrates this better than the respective attitudes to potential controversy. Artists have no problem confronting society's prejudices, hence for example, the book 'The Shock Of The New'.
Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence
02 Oct 2012 | by Noelle McElhatton
There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.
Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
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