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Advertising is not art. And nothing demonstrates this better than the respective attitudes to potential controversy. Artists have no problem confronting society's prejudices, hence for example, the book 'The Shock Of The New'.
Advertising to men. How hard that can be? I mean, really. Three points here. First, it's not as if there's a shortage of blokes in agencies generally and creative departments in particular.
Do you have a daughter? I do. And I've always been thankful that she's not a conformist and that she has the confidence to go her own way.
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
Anyone who reads our trade press will regularly see headlines along the lines of "Bloggo company announces some celeb as the new face of Brand X".
Do clients need creatives? Proper creatives, I mean. The art director and copywriter who live for the big idea, the awards, and the long lunch.
Is there a client out there who isn't excited by the potential of social media? Judging from industry forums, conferences and articles, Facebook, YouTube, Twitter, et alia, are the bandwagon de nos jours.
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