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City Republic - Apple rescues global stock markets

24 Oct 2007 | by Stephen Foster

If you'd written that headline a few years ago you'd either have been consigned to the funny farm or, at the very least, invited to pursue your career elsewhere.

Goodwill messaging: a long term e-mail strategy

23 Oct 2007 | by Simone Barratt

Here's an unconventional wisdom: you can send non-promotional e-mail messages and still see the money roll in, writes Simone Barratt, managing director of e-Dialog.

Branding: Consumer trust

23 Oct 2007 | by Crispin Reed, Managing Director, Brandhouse

'Surprise' and 'delight' is what really counts with customers and sets brands apart from one another. We must take 'trust', which has been discussed so much recently, as a given departure point in all relationships -- it’s something that we must try to build on in order to retain customers.

City Republic: can Arculus put the fight back into Emap?

22 Oct 2007 | by Stephen Foster

LONDON - For years David Arculus was number two to Robin Miller at Emap, leaving in frustration in 1997 as Miller declined to step down as CEO.

Put some experience in experiential marketing

11 Jun 2007

Most experiential simply lacks experience... but still costs a lot all the same, writes Justin Foxton, CEO and founder of CommentUK.

Grow your business by signing offline customers up to email

16 Apr 2007

It makes sense that expanding your relationship with existing customers is always going to be more profitable than continually starting from scratch to acquire new ones, writes Simone Barratt, managing director of e-Dialog.

Improving PR's performance in integrated campaigns

02 Apr 2007 | by Nick Porter

Many integrated campaigns employ PR but some do not use its full potential because of a lack of sensitivity to its peculiarities and the way the media should be handled, writes Nick Porter, a director of Iris PR.

Is sound becoming the new communications channel?

26 Mar 2007

A week ago communication through noise was an FT.com subject by one of their top writers, then last Friday, the BBC 'Today' programme ran a piece on a book called 'Sound Business', making the point that noise, which apparently included music, annoyed everyone, writes Dr Reginald Watts, from Sound Strategies.

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